Marketing News

Are You Ready for Some Football…marketing?

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By: TOM BRANNA

Editor

P&G’s leading brands are taking to the gridiron this Fall in campaigns designed to leverage partnerships with the National Football League. As part of Tide’s unique 32-team sponsorship deal, the brand has signed one player from each NFL team as a “Tide Color Captain.” Via Twitter, players will share real-time personal pictures capturing the moments of color celebration that truly motivate them. This can be at the game, on the drive to practice or at a local community event—anywhere where f...

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